Become your own sponsor.
We work out the idea with you, then build it.
Yes, that email was real.
Two strangers emailed you offering free software and a cut of the revenue. Your scam alarm should be going off. That's the correct reaction, and we'd rather talk to the version of you that keeps it on.
So, for the record, here is what we will never ask you for:
- Money. Not now, not later, not "just a small setup fee."
- Your login. To anything.
- Your channel. It stays yours. We don't touch it, ever.
The whole deal is on this page.
Read it with your guard up.
Here's the catch. There is one.
That's the entire trade. We build software your audience already wants, you promote it the way you'd talk about anything you actually believe in, and the revenue gets shared. No hidden step. When the product earns, we both earn. That's our whole business.
Four things we will never move on.
We work it out with you.
Somewhere in the last year of replies, your audience has kept asking for the same thing. A tool. A tracker. An app that doesn't exist yet. You've seen it a hundred times, at 1am, half-noticed.
So we work with you, and with your agency if you have one, to come up with an idea your audience will actually use. You bring what you already know about the people watching. We bring what it takes to build it. That's where every product we build starts, in a conversation.
It's also why channel size isn't the bar here. What matters is that you know your audience well enough to say what they'd really use, and that they trust you enough to listen. Neither of those takes a million subs.
How a deal actually runs.
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We come up with the idea together.
You, us, and your agency if you have one. You know what your audience keeps asking for; we know what it takes to build.
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We pressure-test it.
You judge it, poke holes in it, and think it through with us. You know your audience; that's the point.
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We build it.
Software, built by us, at zero cost to you. You're encouraged to stay close through the whole build.
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You promote it.
To the same audience that asked for it. That's the sponsorship: you sponsor us.
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You get your share.
A share of the product's revenue, negotiated with you per deal. Details in the next section.
Before any of this ships, we both sign a contract. It exists to ensure commitment, ours and yours. We keep it high-level here on purpose: every line of it gets walked through with you on the call.
Here's the deal in our own words.
You sponsor us, we pay you a share of the revenue from the product. Whether one person spent $10 or 10,000 people spent $10, you get your share.
The exact split isn't printed here because it isn't a menu. Revenue share, equity, all of it is negotiated per deal, based on the specifics, decided with you. No percentage tables, no earnings projections, no "creators typically make…" math. Nobody can honestly promise you numbers before a product exists. So we don't.
This isn't the sponsor your audience skips.
The sponsor segment that hurts a channel is the one that has nothing to do with the audience watching it. That's the "icky" feeling: reading a script for a product your viewers never asked about.
This is built backwards from that. The product starts in a conversation with you, gets judged and shaped by you, and ships to the exact people who asked for it. Promoting it means answering a request your audience already made.
And you own a share of the thing you're promoting.
Become your own sponsor.
Who this is for. Who it's not.
- You run a YouTube channel under ~1M subs.
- You know your audience: what they ask for, complain about, keep requesting.
- You'd rather own a share of a product your audience asked for than read another script for one they didn't.
- You want a one-off, flat-fee sponsor read. This is a partnership, not a media buy.
- You'd rather not be involved in the idea. It starts with a conversation between us, and there's no version of this where you sit that part out.
- You need a payday before the product earns anything. Your money is a share of real revenue, not an advance.
Two people. No logo wall.
We're Cole Williams of Pixel Labs Solutions and Ray Pepito of MediaBlox, running this venture together.
Here's the honest part: this venture is new. No wall of client logos, no testimonial carousel, no "as seen in" strip. What you can check today is smaller and realer: two named founders you can look up, running companies that exist, on a page that asks you for nothing. The whole deal sits above in plain words, catch included.
When the first products ship, they'll be right here.
Asked and answered.
Straight answers, no padding. If yours isn't here, email us. It's us reading either way.
Is this a scam?
Fair question. A cold email offering free software and revenue is exactly what a scam would say. Here's the difference you can verify: we never ask you for money, a fee, your login, or your channel. There's nothing to "unlock" and no card to enter. The only thing we're asking for on this entire page is a conversation.
What's the catch? Why would you build me something for free?
Because the build isn't a favor, it's our side of a trade. You need a sponsor you can trust; we need an audience to market our software. Your audience supplies the idea and the launch market. We supply the software and the work. The product's revenue gets shared. That's the catch, in full.
What does this cost me?
In money: nothing, ever. You never pay us anything, no fee, no retainer, no cut of your channel revenue. What the deal does ask of you is the sponsorship itself: you promote the product to your audience, and you're involved in shaping it. Your time, not your wallet.
Why my channel? I'm nowhere near 1M subs.
Under ~1M is the point. It's who we work with. A normal sponsor buys reach. This model runs on how well you know your audience: a smaller channel usually means a creator who still reads the replies and can tell us, specifically, what their people would actually use. That's worth more to this model than a million passive views.
What's my cut, and how is it decided?
In our own words: "You sponsor us, we pay you a share of the revenue from the product. Whether one person spent $10 or 10,000 people spent $10, you get your share." The exact split (revenue share, equity, all of it) is negotiated per deal, based on the specifics, with you in the room. We don't publish percentages because there's no one-size deal to publish.
Do I have to sign a contract? What am I agreeing to?
Yes. Before a product ships, both sides sign. The contract exists to ensure commitment: you're putting your audience's trust in, we're putting the build in, and neither side should be able to walk away the day it gets hard. We keep the details off the site on purpose. Every line gets walked through with you on the call, before you sign anything. Read it. Take your time with it.
Do I give up any rights to my channel?
Your channel is yours. Your channel revenue is yours. We don't touch either, ever. The contract is about the product we build together and the commitment around it, and it's walked through with you line by line before you sign.
What if I don't like where the product is going?
Then say so, early and loudly. That's your job in this. You're in from the idea stage: we build, you judge and think it through with us, and your read on your own audience steers. By the time a product is ready to promote, it has your fingerprints all over it.
What do you two actually get out of this?
An audience that already wants the product on day one, the hardest thing to get in software. You need a sponsor you can trust; we need an audience to market our software. We keep our share of the product's revenue, same place yours comes from. If it earns nothing, nobody gets paid. That's exactly why we only build an idea you tell us your audience will actually use.
Who builds the software?
We do. We're Cole Williams (Pixel Labs Solutions) and Ray Pepito (MediaBlox). No dev shop, no outsourcing: the two people who work the idea out with you are the same two who write the code.
Talk to the two people who emailed you.
If our email brought you here, the easiest move is to hit reply. That thread is already open, and the reply lands in our inbox.
Found this page some other way? Email us directly. Tell us your channel and the thing your viewers keep asking for. That's all the pitch we need to get started.
- You never pay anything.
- No fee, no upfront anything.
- Your deal is negotiated with you, on the call.
- You help shape the product as we build it.
Both of us, present and engaged for you. We work closely, all of us.
Opens your mail app. Goes to cole-and-ray@fansoft-sponsor.com, our inbox.
Your audience is already asking.
This is the bar. Whatever we build has to be something your audience genuinely wants, the kind of thing they already ask you for in replies like these. Not something two strangers guessed at from the outside.